Ict and Socia Media in Tourism Essays

Ict and Socia Media in Tourism Essays Ict and Socia Media in Tourism Essay Ict and Socia Media in Tourism Essay Subject: Evaluate the impacts (positive and negative) of client created information on the travel industry dynamic. The travel industry is a quickly flourishing industry that accounts as the principle wellspring of income for some districts around the world. As the business develops, increasingly more consideration is being paid to the utilization of client produced information to improve the dynamic procedure in a travel industry point of view. The utilization of client produced information in a travel industry discipline is to some degree fascinating the same number of associations use client created information for a vvariety of thought processes, anyway the focal center being for dynamic. In the ollowing sections, an assessment of both the positive and negative effects of client created information on dynamic will be tended to with specific thought to the travel industry and an interpretation of online life impacts. Client produced information envelops an alternate vvariety of media content in the extent of current correspondences innovation that is utilized in a progression of uses (Ayeh, Au, Law, 2013). Client produced information is additionally assembled through ddigital media innovations and open source free programming. In any case, research by Hvass and Munar (2012) recommend that in the most recent decade there has seen an immense move in client created information nd content towards an enthusiasm for web based life. Web-based social networking is currently like never before a crucial advertising instrument for the travel industry administrators as it goes about as a portal for the travel industry associations to connect straightforwardly with purchasers by means of web. Because of the way that innovation is a rising and major asset today with more individuals accessing the web through innovation gadgets, it is sensible that internet based life have been embraced by customers to look for proposals and references of the travel industry based items and administrations. The best advantage of client created information xtracted by the travel industry associations is the for the essential utilization of directing and making the travel industry items and administrations dependent on client produced information (Law, Leung, Buhalts, 2009). Huge information is an important advantage for any association inside the travel industry just as outside of the travel industry based administrators. As study (Ye, Law, Gu, Chen, 2011) demonstrates, every individual will create a tremendous measure of information every day over correspondence and association to the degree that the data produced becomes valuable and even some of the time helpful to businesspersons particularly to the travel industry, concerning dynamic. This extraordinary arrangement of information is likewise alluded to as client produced information as in every individual is a client whom creates information eltner Tor a speclTlc reason or Vla stanaara communlcatea data. Besides a constructive effect of client created information on the travel industry dynamic is the way that the enormous measure of individual information is utilized to enhance administrations and upgrade item for customers. Moreover, client produced information is extraordinary for making open doors for guests to deliver critical the travel industry encounters, including other the travel industry organizations to assemble noteworthy goal mages and better commitment with web based life. Be that as it may, other investigation (Law Xiang, 2013) also shows that large information can likewise be viewed as an obligation for some travel industry associations. Client created information at most occasions can be considered deluding and untruthful information that can be tedious and expensive for some travel industry administrators. In this manner the significance of the travel industry based administrators to think about the degree of precision of client created information and whether the information accumulated is applicable to the subject of issue. Web based life is a reasonable case of this the same number of individuals will in general create information by means of the web. As referenced already, internet based life is a significant a valid example of client created information whereby the main part of visitors look for recommendations and thoughts through interpersonal organizations, for example, facebook, twitter, or travel sites that incorporate expedia, trip counsel and some more (Leung, Law, van Hoof, Buhalis, 2013). Other than this, other examination by Hudson and Thal (2013) infer that web based life is utilized as a vital methodology for the travel industry administrators and in the most recent decade there has seen an emotional difference in shopper inclinations and choice procedure of participating in the travel industry items and administrations because of online networking data. Hudson and Thal (2013) further point out the advantages the travel industry advertisers are picking up in internet based life commitment and the costs that accompany it. To show, extra examination (Tham, Croy, Mair, 2013) propose that online networking spreads informal exchange naturally. This is attracted from clients endeavoring to make open all the healthy and helpless encounters an individual expends with an item administration or at a goal. In spite of this, the investigation closes with the way that informal exchange can deteriorate of the travel industry administrators whom fundamentally look for the advancement of roducts and administrations principally however web based life and client created information which conceivably will bring about a deficient extension. To finish up, client produced information like some other wellspring of data, contains the two its advantages and expenses to any travel industry association and its dynamic procedure. The matter of the truth of the matter is, it relies upon the obligation of the information expended that might represent the moment of truth a travel industry administrator.

The Role of Slavery in Roman Comedy Essay Example for Free

The Role of Slavery in Roman Comedy Essay A Greek comedic dramatist named Menander composed a play with a similar title. Since Menander’s adaptation is lost, students of history aren’t sure how unique Terence’s rendition is. We can associate that probably some with Terence’s rendition is only an interpretation or a marginally altered type of Menander’s. One of the most repeating subjects in Greek and Roman Theater is that of the ace and the slave. Pretty much every play by Plautus contained â€Å"the crafty slave† who outmaneuvered or scorned his master’s activity. George Duckworth portrayed this relationship saying, â€Å"It is not really conceivable that, in actuality, old slaves had as much opportunity as the captives of Roman parody, nor would they be able to have been as blunt and as impudent,† (Duckworth 288). Topics, for example, this looked to decrease the cruel truth of subjection and prejudice through parody. Since Plutarch and Terence portrayed slaves more as free men than as detainees, their comedies battled the conventional thoughts of subjugation and separation. Before examining servitude in Roman plays, it is essential to know the traditions of the Roman Theater. Every single Roman resident went to the performance center for nothing, on the grounds that either the city supported the play, or a rich, singular resident paid for the creation. These people may be running for an up and coming political decision, so they gave diversion to the Roman individuals to pick up favor with them. The better the play, the better their notoriety would be. When all is said in done, the Romans of the time, battle and gore were the very pinnacle of wants for amusement. The more reasonable and abhorrent the occasion, the more they had a good time. At that point, ladies were not permitted to have jobs in the theater, and in the first place phases of Roman Theater, ladies couldn't go to the creations. Little youngsters assumed the female jobs. However, most curiously, slaves normally made up the whole cast of a Roman creation. There are twenty enduring plays composed by Plautus. The principal occasion of a slave carrying on of character is in the play Captivi. In this play, Philopolemus, an Aetolian is caught and sold into servitude under an Elean specialist. His dad, Hegio continues to purchase numerous Elean captives to exchange for his child. He winds up purchasing a notable Elean named Philocrates, who is joined by his own slave, Tyndarus. Hegio plans to send the ace back to Elis to encourage the exchange. Be that as it may, Tyndarus and Philocrates exchanged characters, which would have made the arrangement fail to work out. Hegio is incensed, and arranges Tyndarus to the quarries. David Konstan clarifies the topic of this play as, â€Å"the struggle between a harsh, regular dad and a child headed to insubordination by the compelling power of sexual enthusiasm. A typical figure in these plays is the family unit slave, who hazards the disappointment of his senior master†¦in request to propel the loving interests of the junior,† (Konstan 59). Rather than the general storyline, Philocrates is the senior ace since he is the first proprietor of Tyndarus. Hegio is the lesser ace since he has as of late got Tyndarus. Hegio still holds all control over Tyndarus, however, and this demonstration of resistance would ordinarily be rebuffed with death for the culprit. Rather, Hegio is persuaded by Tyndarus that his activities were simply out of dependability, and not to annoy Hegio. Hegio regards this and chooses to allow him to live. Another popular play by Plautus that contains the job of the guile slave who isn't rebuffed legitimately is Rudens. Gripus, the captive of a poor man that lives on the coast goes over a money box while angling, and dreams of what he will do with his riches, clarifying that he will purchase his opportunity and become a dictator with his colossal riches. Another slave, Trachalio tags along, however, and claims that in the event that Gripus doesn’t split the fortune with him, at that point he will report Gripus to the first proprietor of the fortune. Gripus contends that the fortune is his in light of the fact that the ocean has a place with nobody, and thus that which is recuperated from the ocean has a place with the discoverer. Trachalio proposes they settle the contention by conversing with Gripus’ proprietor Daemones. Daemones sides with Trachalio, who needed the fortune not for himself, yet for the first proprietor, Palaestra. Daemones then scolds Gripus for his self-centeredness, â€Å"Daemones indignantly sends him into the house and whines about the low quality of slaves; fortunately, he reflects, Gripus didn’t meet another such as himself, or both would have been involved in the crime,† (Konstan 84). Trachalio is the finesse slave in this model, and he, as Tyndarus, isn't spurred by narrow minded reasons, however by making the right decision. This is the motivation behind why the shrewdness slave is commended in Roman Theater. Duckworth portrays the mentality of this slave as, â€Å"the opportunity and disrespect of the comic slaves, their resistance from genuine discipline, their upbeat go-karma existence†¦combine to illustrate slave life that bears little connection to reality,† (Duckworth 290). In his article entitle Comic Shackles, Ulrike Roth explains on this point saying, â€Å"But Geta’s concern isn't proof for the work of fastened work on the land. Both Plautus and Terence, at that point, don't utilize the picture of the affixed slave for deal with the place that is known for Roman slave owners,† (Roth). The slaves don’t really endure any torment over the span of the creations. Truly, the Roman ace definitely would have rebuffed his slave for even the most minor slip-ups, just to keep his notoriety for being a man in power. Duckworth says that, â€Å"however much the captives of parody allude to whips and chains, to the factory and the quarry and the cross, they only from time to time experience them in the plays. The regular use by captives of sobriquets like mastigia, furcifer, uerbero, verbereum caput, as terms of exchange or misuse doesn't imply that the slaves are fundamentally alluding to disciplines which they or their individual slaves have themselves undergone,† (Duckworth 290). Plautus and Terence would prefer not to show reality with regards to subjugation of the time in their creations. This might be so they didn’t affront anybody by summing up what â€Å"most† Romans did. On the off chance that a play was ineffectively gotten, at that point the resident who put resources into the creation would probably obliterate the name of the writer. Duckworth clarifies that, â€Å"when the interest is coordinated against a bombastic fighter or a vile leno, the slave’s ruses have the endorsement of different characters and the compassion of the onlookers. Such cunning is fruitful and there is no doubt of punishment,† (Duckworth 288). At the point when the crowd is on the swindler, there is no requirement for discipline according to the crowd. This method is fundamental in Roman theater. It makes the slave, a savage kind according to most Romans, the legend of the play; a vital part in the result of the story. Much the same as in Miles Gloriosus. Plautus expounds on the character of Palaestrio as another case of this theme. He plots and plans against his new ace Pyrgopolynices so as to restore the seized Philocomasium to his previous ace, Pleusicles. Pleusicles covers up with an elderly person nearby in the wake of getting a letter from Palaestrio about their area. Palaestrio makes an opening in the divider with the goal that the young lady can visit her genuine romance behind the soldier’s back. The arrangement nearly bombs when another slave sees the young lady with another man, yet through his shrewdness Palaestrio figures out how to persuade him it was the girl’s visiting twin sister. He at that point enrolls the assistance of a mistress to sub for the neighbour’s spouse and allures the fighter so he will liberate the young lady. The trick is fruitful, and Palaestrio escapes with his old ace and the young lady. The opportunity that Palaestrio has in this play is something to be wanted by all slaves. The way that he could discover paper to compose a letter to his lord covertly and that he could even compose at all is difficult to envision of a slave during this timeframe. However, his insubordination of the uncalled for officer Pyrgopolynices is respected by the crowd since he is one of the fundamental characters. This delineation of the life of a slave isn't one of the real world, yet it makes for good diversion. The absolving of slaves and the craftiness slave are two significant themes in Roman theater. Duckworth states, â€Å"Angry threats†¦are not to be paid attention to. They are increasingly helpful in depicting the comic parts of a youthful man’s eagerness or an old man’s fury than in illuminating the connection of ace and slave in antiquity,† (Duckworth 289). The slave is generally intended to be a darling character that either urges the fundamental character to make the wisest decision or is simply the principle character.

Business Model Canvas Of Persollo Samples †MyAssignmenthelp.com

Question: Talk about the Business Model Canvas Of Persollo. Answer: Presentation This paper tends to a portion of the issues like the giving an appropriate vital strategic the associations in the cutting edge serious world. The business tasks of the associations must be far reaching with the goal that they can accomplish their destinations. The associations should attempt to put the different practices to determine the issues they have just been confronting. They need to utilize a few different ways with the goal that they can put the techniques to its legitimate spot. It has been found at times that the workers have not performed to their latent capacity and this is the reason the associations are attempting to invest their best amounts of energy to use the accepted procedures. The representatives need to follow the best possible systems with the goal that they can get the best results for their vital destinations. The attention will be on the Persollo in Australia. The plan of action canvas should be talked about in this paper so as to get the best outcomes. Organization foundation Persollo is an internet business online stage that impacts the advertising in different perspectives. Two individuals from Ukraine had set up this association in Australia to be sure (Persollo.com, 2018). Founding Persollo started from the way that they needed to develop the internet shopping stage such that they could serve their clients by giving the better items in a less expensive manner through delivery the items in a quicker manner. They have been one of the most grounded online stages who have distinguished the capability of the clients (Persollo.com, 2018). They have turned the consideration of the clients to make installments through the advanced modes using bitcoin and different things. They have impacted numerous web based business sites to accomplish the best outcomes. This is an innovation based organization for example driven by the information. They have expanded their business to an enormous level by raising the portable checkout numbers to a colossal measure of aroun d 300%. The fellow benefactor of Persollo is Olga Oleinikova. They have extended their business more than 13 nations. They help the web based life stages for making the best possible notices (Persollo.com, 2018). Plan of action canvas Through the plan of action canvas, the perusers will have the option to make a legitimate thought regarding the goal of the business (Muhtaroglu et al., 2013). This will upgrade the comprehension of the perusers about the plan of action. This will uncover more data about the business in a superior manner distinguishing the various partners and the assets that are expected to upgrade the business. Key Partner The key accomplices of the Persollo are the key partners who can possibly give the online life promotions. The online life stages like Amazon are one of their fundamental accomplices (Chaffey Ellis-Chadwick, 2016) They publicize Bitcoin for the best possible promoting of the advanced coins also. In this manner they need to spread their business everywhere throughout the world. Key Activities The key exercises they are perform are interfacing with the clients to give a superior standpoint about the new things that are out of the crate and very inventive also (Chaffey Ellis-Chadwick, Incentive The client incentive is to convey the items to the clients in a quicker technique and make an appropriate audit about the proposals on the items appropriately (Meyer et al., 2016). They have additionally propelled the online programming and portable applications on the most recent versatile applications. This will interface more clients through them and the quantity of their clients will increment most likely. They will hope to apply the top notch evaluating strategy for their administrations. Along these lines increasingly number of clients will have the confidence to utilize their items. The conveyance stations they will most likely utilize are the web based shopping and publicizing through TV and different things (Armstrong et al., 2015). Client Relationships They need to fabricate a solid client relationship with the crowd through utilizing the web based life channels. They should assemble their own site by which they can educate about their attempts to the clients. They can likewise be dynamic on the web based life stages like facebook, instagram and others (Tuten Solomon, 2017). Client Segments Their objective clients would be the people who are between the age furthest reaches of 20 to 40 years. They are abundantly dependent on utilize the innovation and this will assist them with understanding the tasks of the Persollo Distinct advantages The distinct advantages for the improvement in their presentation are the development in innovation. This will improve their abilities too (Osterwalder et al., 2014) The representatives are sufficient gifted and their presentation is especially effective too. They have consistently for executing the best innovation in their activities. The most recent and present day innovation will assist them with keeping track of the considerable number of things that are should have been known. Channels The dissemination stations they will likely utilize are the web based shopping and promoting through TV and different things (Armstrong et al., 2015). Cost Structure They will hope to apply the exceptional estimating technique for their administrations. Along these lines progressively number of clients will have the confidence to utilize their items. Income Streams This income streams would be the various proposals at the hour of various celebrations in the various nations. This will empower them to draw in more clients (Garnefeld et al., 2013). Head connections between the nine structure squares of this canvas This is one of the most fascinating parts of the association to distinguish the connection between the nine structure squares of the plan of action canvas (Muhtaroglu et al., 2013). These nine structure squares are the key exercises of the association, the distinct advantages, key accomplices or the partners, client offers, client divisions, secret weapons for the advancement of the presentation, various channels of circulation, the cost structure and the income streams (Osterwalder et al., 2014). This will be especially significant for the comprehension of the plan of action. This will upgrade their abilities too (Osterwalder et al., 2014). The workers are sufficient talented and their exhibition is particularly effective also. They have consistently for executing the best innovation in their activities. The most recent and current innovation will assist them with keeping track of the considerable number of things that are should have been known. The key exercises they are perform a re associating with the clients to give a superior standpoint about the new things that are out of the case and very creative too (Chaffey Ellis-Chadwick, 2016). They attempt to draw in the consideration of the clients in the most ideal manners. Achievement factors for accomplishing the manageability The two most spurring factors on account of Persollo are creation and advancement. Hello have prepared their representatives for the advancement of the presentation through a strategy by which they can get the best level of execution in their industry (Erdo?mu? Cicek, 2012) The representatives are constantly committed to the reason and they bolster the just authority style in which the inventive and imaginative musings of the workers are supported (Raelin, 2012) They will attempt to build the quantity of the clients and extend their business in numerous nations of Asia and Europe. They will make themselves accessible to the clients in all the nations all the 24 hours of the day. They will embrace the immediate showcasing strategy through their foundation (Narula, 2014). Numerous enormous associations and online networking stages are communicating their enthusiasm putting away their cash on Persollo. They have understood the reality to the fill swing that the open doors for influencer advertising are expanding. They should exploit this. The online networking has been changed over into new shopping center. This will turn their chances to a positive side for sure (Erdo?mu? Cicek, 2012). Hazard factors in their business There are sure hazard factors around here that must be featured to be sure. One of the significant dangers that have been recognized is that of the digital wrongdoing and information burglary. They should make the installment modes protected and secure for sure. The security programming is should have been redesigned every once in a while. This will diminish the odds of information burglary in reality. They need to remain mindful of the approaching issues by the programmers (Kaplan Mikes, 2012). The clients can be hurt if the private information is spilled and individual data is taken by the programmers. Inevitably this data can be utilized for psychological oppression for sure. The workers should be prepared with the new aptitudes for making sure about the innovation based advancement frameworks. In this manner they will accomplish the upper hand over their adversaries (Raelin, 2012). Self-reflection on the business changes I might want to bring some creative thoughts into the business that would be useful to disturb the business tasks. As the concerned association for this business manages internet based life and innovation, I would propose to execute a few different ways to enhance some security strategies. These new and created security arrangements would assist the association with keeping the individual data of the clients safe. They should catch the Australian market alongside the European market also. They need to build the quantity of e-boutique business that they do today. This will most likely improve upon their odds of snatching the bigger piece of the overall industry. In this manner Persollo would need to execute a few methodologies by which they can prepare their workers. I propose I would have taken some post-preparing ability improvement tests on the representatives. This would most likely build up their odds of getting more clients. I will consistently concentrate on better approaches f or advancement. End This paper can be finished up by saying that Persollo is attempting to improve its business execution through applying

Marketing Plan for HTC M9 - 2750 Words

Marketing Plan for HTC M9 (Research Paper Sample) Content: Marketing Plan: HTC M9Studentà ¢Ã¢â€š ¬s NameInstitutional AffiliationTable of Contents TOC \o "1-3" \h \z \u Marketing HTC M9 PAGEREF _Toc434441173 \h 3Mission Statement PAGEREF _Toc434441174 \h 3SWOT Analysis PAGEREF _Toc434441175 \h 4Marketing Strategic Plan PAGEREF _Toc434441176 \h 8E-Marketing Strategy (Focus on the 4Ps strategies: Product, Price, Place Promotion) PAGEREF _Toc434441177 \h 11Implementation Plan PAGEREF _Toc434441178 \h 13Evaluation Budget PAGEREF _Toc434441179 \h 15Conclusion PAGEREF _Toc434441180 \h 15References PAGEREF _Toc434441181 \h 17Marketing HTC M9High Tech Computer (HTC) is a leading smart phone producer that deals with the manufacturing of both android and windows mobiles phones. Since its inception in the year 1997, the firm has been able to grow from a small business that was initially set up in Taiwan, into a world class organization that now hires multitudes of people all over around the globe. It now serves more than 20 different markets including the UK, the US, UAE, Japan, France, China and Brazil. Mohammad, Kousar, Mortaza (2013) explain that HTC has grown through a path that involved multiple remodelling of their business strategy in order to ensure competitiveness in the smart phone market. HTC has entered into significant partnerships with leading smart phone distributors in America, Europe and Asia. It has invested in the modernisation of its brands in order to deliver standards that are above the expectations of the consumer. Recently, the firm has sold a series of new smart phones like the HTC M8, which was celebrated for its powerful performance and excellent interface (Puccinelli et al. 2015). This is a marketing plan for HTC M9, which comes with a 20-megapixel camera an eye-catching hardware and octa-core processor, posing as a strong competitor to models like iPhone 6 plus and Samsung Galaxy 6. The paper will consider analysing the internal and external environment of this company, as well as other factors that can affect the marketability of this new phone.Mission StatementThe mission statement for HTC is to grow into the largest innovator, designer, producer and supplier of mobile devices for communication and information tools. It also strives to shorten the distance between people through the use of communications technology, ad well as to enhance the security and management of information. Situational AnalysisSWOT AnalysisA SWOT analysis is a valuable tool since it helps to analyse the internal and external environment of a business. Ashil, Frederikson, Davies (2014) say that this tool can help a manager to establish the success and failures of the firm, and as well as to understand the challenges that are facing the operations of the company. This section will conduct a comprehensive SWOT analysis of HCT mobile company, in order to determine that factors that affect its internal and external environment.Strengths * Cu stomer LoyaltyAhuja Medury (2012) defines customer loyalty as a consistent emotional attachment that consumers show towards a given product. Over the years, HTC has managed to attract and retain a broad customer base, which have since remained loyal to this product. In this case, the company should only focus on marketing to new products, and works out strategies that will ensure that the prevailing consumers remain loyal. This has been achieved by delivering top-notch products to the consumer and setting up efficient customer centres in different cities. These customers who are loyal can also be used as marketing platforms by creating marketing rhymes, as explained by Even, Shankaranarayanan, Berger (2010). * Pioneering InnovationsHTC is known for its unique style and creative devices. HTC has come up with more than one outstanding innovation that has placed it on top of many well-known smart phones. The first personal data assistant in the world was developed by this company in the year 1997. In 2007, the firm fascinated the market when it displayed the worldà ¢Ã¢â€š ¬s first 3D touch-screen smart phone. Eltantawy (2015) reveals that in 2009, another model, the HTC Sense, was launched with the objectives of meeting user habits and giving consumers a new intelligent experience with the phone. Later, they produced HTC Hero, which propelled them to winning a 2011 award for the best smart phone designer. * International PresenceTorabi (2013) argues that operating business from one country can be tricky, and risky since the entire firms become exposed to political and economic risks that may arise in that nation. In this case, multinational companies are advantageous since they are not subjected to policies and rules from a single environment. HTC, being an international company, is not an exception of these advantages. An international presence also gives this company a chance to sell many products and hence enjoy the benefits of scale. * High Growth RateMany people did not know HTC before the year 2007. However, as Dominici, (2012) explains, the company has expanded at a fast rate in the recent years, and it now sells its products in many countries across the globe. The Bloomberg business review indicates that the company experienced a $1.5 billion upsurge in their last quarter sales for the year 2014. HTC recorded an operating profit of close to $200 million, unlike the $30 million that had been projected by analysts. It is foreseen that that HTC will continue to grow at tremendous rates in the year 2015, as it plans to launch new smart phone models into the market.Weaknesses * High PricesAccording to El-Gohary (2011) price is one of the most important factors that consumers consider while making decisions to purchase a product. As much as people may desire to buy a certain product, they are always restricted by their budget. Many HTC products are usually sold at a higher price compared to similar phones from companies like Samsung or Huawei. The company has not shown any indication that it may lower the prices for its phones; it keeps producing good but expensive phones, which are out of the reach of many potential consumers. They should consider manufacturing low-cost products for lowly and middle-income consumers. * Limited AdvertisingAdvertising is an essential part of any business, as described by Baldus, Voorhees, Calantone (2015) since it is one of the best and most effective methods for communicating to consumers about your products and services. HTC has invested a lot of money in innovation and production of unique and high-performing products, yet it has given very little focus on product advertising. This makes it hard to recruit new consumers since the potential market does not have enough information about HTC mobile phones.Opportunities * International MarketThe world is steadily opening up to one large market, where businessmen and consumers can move freely. This is an opportunity for HCT to expa nd strategically to different friendly nations across the universe. Many countries in parts of Africa and Asia are opening up for business. The international community is also campaigning against strict and unfavourable business policies and regulations that hinder international business. This firm can expand strategically in nations that are opening up, and increase its customers, which will eventually translate to higher revenues. * Demand for Innovative ProductsThe need forÂunique and innovative products among consumers of mobile phones is rising speedily. Doligalski et al., (2015) reveals that modern day smartphone customers are more interested in the innovativeness and creativity of mobile phones as opposed to the traditional customers who were only concerned with a few utility functions. This company can take advantage of this and produce products that will appeal to this market niche before other competing companies spot the opportunity.Threats * Price WarsAs more compani es infiltrate into the smartphone market, it is increasingly becoming hard to attract consumers. Companies have resorted to using price wars as a method of luring potential consumers into buying their products. HTC smartphones are highly priced, as compared to many other brands from the same industry. * Speed of Technological AdvancementPuccinelli, Wilcox, Grewal (2015) reveal that the world has never witnessed a fast technological evolution like what is currently being seen in the world. Consumers needs are expanding speedily too, and firms have to keep up with this speed. As much as new technology is advantageous, companies find it expensive to keep updating their systems. HTC has to replace and find new machinery to be able to deliver products with the latest technology. This also creates the threat of having an enormous amount of dead stock when consumers shift their technological needs when the company still has a large number of unsold products. * CompetitionHTC faces signifi cant competition from mobile phone giants like Apple, Samsung, Huawei, and other companies like Techno mobile that are starting to gain popularity in the industry. Dominici (2012) reveals that attracting Apple consumers is one of the trickiest challenges that face HTC; while, on the other hand, Apple has positioned itself strategically to win over the minds of most smartphone lovers, especially the young generations.Marketing Strategic Plan SegmentationEltantawy (2015) says that a marketing technique cannot be useful in buyers from all markets. Segmentation helps to ensure that each market is classified depending on the segments that will appeal to it, in order to develop a good relationship with potential customers. According to Torabi (2013), markets can be segmented geographically, demographically, based on psychographics, or according to behaviour. The market for HTC M9 will be divided ba... Marketing Plan for HTC M9 - 2750 Words Marketing Plan for HTC M9 (Research Paper Sample) Content: Marketing Plan: HTC M9Studentà ¢Ã¢â€š ¬s NameInstitutional AffiliationTable of Contents TOC \o "1-3" \h \z \u Marketing HTC M9 PAGEREF _Toc434441173 \h 3Mission Statement PAGEREF _Toc434441174 \h 3SWOT Analysis PAGEREF _Toc434441175 \h 4Marketing Strategic Plan PAGEREF _Toc434441176 \h 8E-Marketing Strategy (Focus on the 4Ps strategies: Product, Price, Place Promotion) PAGEREF _Toc434441177 \h 11Implementation Plan PAGEREF _Toc434441178 \h 13Evaluation Budget PAGEREF _Toc434441179 \h 15Conclusion PAGEREF _Toc434441180 \h 15References PAGEREF _Toc434441181 \h 17Marketing HTC M9High Tech Computer (HTC) is a leading smart phone producer that deals with the manufacturing of both android and windows mobiles phones. Since its inception in the year 1997, the firm has been able to grow from a small business that was initially set up in Taiwan, into a world class organization that now hires multitudes of people all over around the globe. It now serves more than 20 different markets including the UK, the US, UAE, Japan, France, China and Brazil. Mohammad, Kousar, Mortaza (2013) explain that HTC has grown through a path that involved multiple remodelling of their business strategy in order to ensure competitiveness in the smart phone market. HTC has entered into significant partnerships with leading smart phone distributors in America, Europe and Asia. It has invested in the modernisation of its brands in order to deliver standards that are above the expectations of the consumer. Recently, the firm has sold a series of new smart phones like the HTC M8, which was celebrated for its powerful performance and excellent interface (Puccinelli et al. 2015). This is a marketing plan for HTC M9, which comes with a 20-megapixel camera an eye-catching hardware and octa-core processor, posing as a strong competitor to models like iPhone 6 plus and Samsung Galaxy 6. The paper will consider analysing the internal and external environment of this company, as well as other factors that can affect the marketability of this new phone.Mission StatementThe mission statement for HTC is to grow into the largest innovator, designer, producer and supplier of mobile devices for communication and information tools. It also strives to shorten the distance between people through the use of communications technology, ad well as to enhance the security and management of information. Situational AnalysisSWOT AnalysisA SWOT analysis is a valuable tool since it helps to analyse the internal and external environment of a business. Ashil, Frederikson, Davies (2014) say that this tool can help a manager to establish the success and failures of the firm, and as well as to understand the challenges that are facing the operations of the company. This section will conduct a comprehensive SWOT analysis of HCT mobile company, in order to determine that factors that affect its internal and external environment.Strengths * Cu stomer LoyaltyAhuja Medury (2012) defines customer loyalty as a consistent emotional attachment that consumers show towards a given product. Over the years, HTC has managed to attract and retain a broad customer base, which have since remained loyal to this product. In this case, the company should only focus on marketing to new products, and works out strategies that will ensure that the prevailing consumers remain loyal. This has been achieved by delivering top-notch products to the consumer and setting up efficient customer centres in different cities. These customers who are loyal can also be used as marketing platforms by creating marketing rhymes, as explained by Even, Shankaranarayanan, Berger (2010). * Pioneering InnovationsHTC is known for its unique style and creative devices. HTC has come up with more than one outstanding innovation that has placed it on top of many well-known smart phones. The first personal data assistant in the world was developed by this company in the year 1997. In 2007, the firm fascinated the market when it displayed the worldà ¢Ã¢â€š ¬s first 3D touch-screen smart phone. Eltantawy (2015) reveals that in 2009, another model, the HTC Sense, was launched with the objectives of meeting user habits and giving consumers a new intelligent experience with the phone. Later, they produced HTC Hero, which propelled them to winning a 2011 award for the best smart phone designer. * International PresenceTorabi (2013) argues that operating business from one country can be tricky, and risky since the entire firms become exposed to political and economic risks that may arise in that nation. In this case, multinational companies are advantageous since they are not subjected to policies and rules from a single environment. HTC, being an international company, is not an exception of these advantages. An international presence also gives this company a chance to sell many products and hence enjoy the benefits of scale. * High Growth RateMany people did not know HTC before the year 2007. However, as Dominici, (2012) explains, the company has expanded at a fast rate in the recent years, and it now sells its products in many countries across the globe. The Bloomberg business review indicates that the company experienced a $1.5 billion upsurge in their last quarter sales for the year 2014. HTC recorded an operating profit of close to $200 million, unlike the $30 million that had been projected by analysts. It is foreseen that that HTC will continue to grow at tremendous rates in the year 2015, as it plans to launch new smart phone models into the market.Weaknesses * High PricesAccording to El-Gohary (2011) price is one of the most important factors that consumers consider while making decisions to purchase a product. As much as people may desire to buy a certain product, they are always restricted by their budget. Many HTC products are usually sold at a higher price compared to similar phones from companies like Samsung or Huawei. The company has not shown any indication that it may lower the prices for its phones; it keeps producing good but expensive phones, which are out of the reach of many potential consumers. They should consider manufacturing low-cost products for lowly and middle-income consumers. * Limited AdvertisingAdvertising is an essential part of any business, as described by Baldus, Voorhees, Calantone (2015) since it is one of the best and most effective methods for communicating to consumers about your products and services. HTC has invested a lot of money in innovation and production of unique and high-performing products, yet it has given very little focus on product advertising. This makes it hard to recruit new consumers since the potential market does not have enough information about HTC mobile phones.Opportunities * International MarketThe world is steadily opening up to one large market, where businessmen and consumers can move freely. This is an opportunity for HCT to expa nd strategically to different friendly nations across the universe. Many countries in parts of Africa and Asia are opening up for business. The international community is also campaigning against strict and unfavourable business policies and regulations that hinder international business. This firm can expand strategically in nations that are opening up, and increase its customers, which will eventually translate to higher revenues. * Demand for Innovative ProductsThe need forÂunique and innovative products among consumers of mobile phones is rising speedily. Doligalski et al., (2015) reveals that modern day smartphone customers are more interested in the innovativeness and creativity of mobile phones as opposed to the traditional customers who were only concerned with a few utility functions. This company can take advantage of this and produce products that will appeal to this market niche before other competing companies spot the opportunity.Threats * Price WarsAs more compani es infiltrate into the smartphone market, it is increasingly becoming hard to attract consumers. Companies have resorted to using price wars as a method of luring potential consumers into buying their products. HTC smartphones are highly priced, as compared to many other brands from the same industry. * Speed of Technological AdvancementPuccinelli, Wilcox, Grewal (2015) reveal that the world has never witnessed a fast technological evolution like what is currently being seen in the world. Consumers needs are expanding speedily too, and firms have to keep up with this speed. As much as new technology is advantageous, companies find it expensive to keep updating their systems. HTC has to replace and find new machinery to be able to deliver products with the latest technology. This also creates the threat of having an enormous amount of dead stock when consumers shift their technological needs when the company still has a large number of unsold products. * CompetitionHTC faces signifi cant competition from mobile phone giants like Apple, Samsung, Huawei, and other companies like Techno mobile that are starting to gain popularity in the industry. Dominici (2012) reveals that attracting Apple consumers is one of the trickiest challenges that face HTC; while, on the other hand, Apple has positioned itself strategically to win over the minds of most smartphone lovers, especially the young generations.Marketing Strategic Plan SegmentationEltantawy (2015) says that a marketing technique cannot be useful in buyers from all markets. Segmentation helps to ensure that each market is classified depending on the segments that will appeal to it, in order to develop a good relationship with potential customers. According to Torabi (2013), markets can be segmented geographically, demographically, based on psychographics, or according to behaviour. The market for HTC M9 will be divided ba...

Change Implementation And Management Plan - 842 Words

Before beginning the assignment, there first had to be an understanding of what change implementation and management plan was, and its effect on the public health organization seeking to follow this method. Change implementation is the process of an organization, in which the organization changes its direction to improve the overall atmosphere of the organization; management plan is the secondary component of change implementation, and is the planning-method of obtaining the functionality of the organization following the process of change. Now to discuss the change management plan†¦ According to Queensland Government Chief Information Office, change management is a process that is primarily included in the planning and delivery of a project from the initial stage of the process of change; although not always interconnected with the development of the development phase of the project (Queensland Government Chief Information Office, 2008). In layman’s terms, change management the blueprint in which planning and delivery are carefully devised so that the next stage of change, developmental process, can be implemented with the protocol of advisement. Additionally, it can be separated methodologically to fit into different aspects of the process of change in an organization. Now to focus on the effects of organizational change†¦ Change in an organization can be a reflective process that could strengthen the organization to a better than it was before. In this reflection, seeingShow MoreRelatedImplementing An Effective Change Management Program Essay847 Words   |  4 Pagesregarding his plan to implement an effective change management program as well as effective Business Continuity Management program. 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Dantes Monsters Essay Example For Students

Dantes Monsters Essay The monsters in Dantes Inferno are drawn almost directly from classical mythology. He creates some small demons and other beings, but the major monsters are taken from Greek and Roman lore. Dante uses monsters in his poem for many purposes. They all have specific jobs and are not just there purely to freighted the reader. Most of the jobs, that the monsters serve are in a modified municipal fashion. They are ferrymen, and guards to the prisons of hell. The monsters are not truly feared by the other characters of the story, for the people just seem to expect the monsters to do the jobs that they are doing. On the other hand, the demons that Dante creates are objects that strike fear into the hearts of those who see them. There are certain exceptions to the rule but for the most part the monsters fit this general mold. The first monster, that Dante encounters, is the ferryman Charon. Charon is not a true monster, for he is an old may with circles of flames around his eyes. The main reason that Dante fears Charon is not because he is physically imposing. It is because he is a little uneasy about his passage into the underworld and he does not know what to expect. Keep in mind that he has just passed thru the gates of hell, that are inscribed with some imposing sentences. These words cause Dante to think about whether he is going to be able to return from hell or if he is going to join the dammed. Then he approaches Charon who begins to shout at Dante and his guide Virgil. Dante is so overwhelmed by the scene that he passes out. Charon may not be a horrifying physical monster, but the mental devices that he uses on Dante and their effects, surely make him deserving of the title, monster. Charon comes directly from mythology, however he has a somewhat different job in this poem. In classical mythology, Charon is the ferryman across the river Styx. In the inferno, Dante makes him the ferryman for the river Acheron and uses another monster for the Styx which is deeper into hell. Charon is a very angry and objects to Dantes crossing the river because Dante is still alive and he still has the hope of going to heaven. Charon shouts at all the evil spirits that wish to cross the river into hell, for he is trying to speed up their decision to cross. Unfortunately, they have made this decision in their lives and consequently Divine Justice pushes them along. However, the action is still portrayed as a decision and this is why Charon encourages Dante not to make such a mistake. Virgil explains it to Dante thus: And they are eager to go across the river because Divine Justice goads them with its spur so that their fear is turned into desire. No good spirits ever pass this way and therefore, if Charon objects to youunderstand well what his words imply. (Canto 3 L124-130) What Charons words imply are that he does not want Dante to cross into hell while he still has a chance to be saved. Dante then passes out, seemingly overwhelmed by not only the situation, and his fear of Charon but also because of the fear of his own mortality. The next monster, that Dante encounters, is the Cerberus, a three-headed dog. The Cerberus guards the gluttons at the entrance to the third circle of hell. The scene is that the gluttons are in a ditch of foul-smelling mud and are subject to eternal rain and hail. The Cerberus howls and claws them constantly and he clearly represents the sins that he is guarding. Cerberus three heads and his insatiable appetite(he turns to Dante and Virgil and starts moving towards them until Virgil throws dirt into the three mouths and the monsters appetite is quenched) reflect the sins of the gluttons. Their situation in hell also represents their sins in life, for they are like pigs rooting around in mud. .ue2425cc0ed147f6be70e2337c0286ea5 , .ue2425cc0ed147f6be70e2337c0286ea5 .postImageUrl , .ue2425cc0ed147f6be70e2337c0286ea5 .centered-text-area { min-height: 80px; position: relative; } .ue2425cc0ed147f6be70e2337c0286ea5 , .ue2425cc0ed147f6be70e2337c0286ea5:hover , .ue2425cc0ed147f6be70e2337c0286ea5:visited , .ue2425cc0ed147f6be70e2337c0286ea5:active { border:0!important; } .ue2425cc0ed147f6be70e2337c0286ea5 .clearfix:after { content: ""; display: table; clear: both; } .ue2425cc0ed147f6be70e2337c0286ea5 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ue2425cc0ed147f6be70e2337c0286ea5:active , .ue2425cc0ed147f6be70e2337c0286ea5:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ue2425cc0ed147f6be70e2337c0286ea5 .centered-text-area { width: 100%; position: relative ; } .ue2425cc0ed147f6be70e2337c0286ea5 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ue2425cc0ed147f6be70e2337c0286ea5 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ue2425cc0ed147f6be70e2337c0286ea5 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ue2425cc0ed147f6be70e2337c0286ea5:hover .ctaButton { background-color: #34495E!important; } .ue2425cc0ed147f6be70e2337c0286ea5 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ue2425cc0ed147f6be70e2337c0286ea5 .ue2425cc0ed147f6be70e2337c0286ea5-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ue2425cc0ed147f6be70e2337c0286ea5:after { content: ""; display: block; clear: both; } READ: Why I Chose to Be an Engineer Essay The Classical role of the Cerberus is almost the same as the way that Dante uses the monster. In classical mythology, the Cerberus is used to guard the gates of Hades, however in the poem, Dante uses him to guard something else. His hunger is the same in both stories. The classical Cerberus guards the gates of hell and allowed all to go in but none to come out. There are few occasions where the monster was passed on the way out. These include the myths of Orpheus, Hercules and Aeneas. In the story of Orpheus, the Cerberus is lulled to sleep by the flute of Orpheus as he enters the underworld to retrieve his love Eurydice. In the story of Hercules, he has to go down to the underworld and bring the Cerberus back as one of his twelve labors. Finally, the story of Aeneas is the most important of these myths, for in the Aeneid, Aeneas gains exit from hell by feeding the Cerberus cakes filled with sedatives. This use of food to calm the Cerberus in the Aeneid is clearly the reason that Virgil knows how to handle the monster. The Cerberus is another example of Dante using a classical monster to serve a specific purpose in the poem. In this case the Cerberus serves as a guard over specific sins which he happens to represent in his own demeanor. Another monster that Dante encounters, that directly reflects the sins which he guards, is the Geryon. The Geryon is another monster what we see in classical mythology. It is described as a scaled and hairy monster with the tail of a deadly serpent. This tail reflects the serpent-like nature of the people of the 8th circle, those accused of fraud. The Geryon delivers the poets from the 7th to the 8th circle and Dante seems more fascinated than terrified by the Geryon. The only discussion we see of his fear towards the monster is when he looks at the tail and wonders how he is supposed to climb back on to go to the 8th circle. He is more correctly characterized as entranced by the flight of the Geryon. Dante dedicated almost half of the 17th canto to describing its flight. He very eloquently uses metaphors and similes to liken the flight of the Geryon to that of an eel and a falcon slowly searching for prey. Like a falcon to long in flight from hunting yet too far from the falconer to hear instructions of its failure, that turns within its gyre a hundred downward turns, proud and tired but finally bored, so we descended to that place all fire has claimed,(Canto 17 L 115-120) The Geryon does not really guard sinners like the Cerberus but the threat of the Geryon always looms over the people of the 7th and 8th circles. The people of the 8th circle have much more to worry about in the category of monsters. For, the aforementioned demons that Dante creates to freighted and horrify the reader are found in the 8th circle of hell. These demons are the Malebolge who guard those dammed for all types of fraud.The demons inflict wounds on any of the sinners who stick their heads up above the boiling pitch they are submerged in. The demons are clearly sadistic and very lively about their jobs. They seem to really enjoy the torture that they inflict on their prey. This demonstrates that Dante must have really disliked those who committed fraud for him to create such a horrible fate for them. The demons even chase after Dante and Virgil by the end of the canto and Virgil is forced to carry Dante down to the next circle of hell. The fact that the demons turn of the poets reflects the fact that they are truly evil, unlike the other monsters, because they go directly against the divine will that protects Dante and Virgils mission. Essentially, these are all of the monsters that Dante encounters in the underworld. .u1153ec8651ca379bd948e6202e5d4ffb , .u1153ec8651ca379bd948e6202e5d4ffb .postImageUrl , .u1153ec8651ca379bd948e6202e5d4ffb .centered-text-area { min-height: 80px; position: relative; } .u1153ec8651ca379bd948e6202e5d4ffb , .u1153ec8651ca379bd948e6202e5d4ffb:hover , .u1153ec8651ca379bd948e6202e5d4ffb:visited , .u1153ec8651ca379bd948e6202e5d4ffb:active { border:0!important; } .u1153ec8651ca379bd948e6202e5d4ffb .clearfix:after { content: ""; display: table; clear: both; } .u1153ec8651ca379bd948e6202e5d4ffb { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u1153ec8651ca379bd948e6202e5d4ffb:active , .u1153ec8651ca379bd948e6202e5d4ffb:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u1153ec8651ca379bd948e6202e5d4ffb .centered-text-area { width: 100%; position: relative ; } .u1153ec8651ca379bd948e6202e5d4ffb .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u1153ec8651ca379bd948e6202e5d4ffb .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u1153ec8651ca379bd948e6202e5d4ffb .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u1153ec8651ca379bd948e6202e5d4ffb:hover .ctaButton { background-color: #34495E!important; } .u1153ec8651ca379bd948e6202e5d4ffb .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u1153ec8651ca379bd948e6202e5d4ffb .u1153ec8651ca379bd948e6202e5d4ffb-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u1153ec8651ca379bd948e6202e5d4ffb:after { content: ""; display: block; clear: both; } READ: Vietnam War Essay Thesis He runs into other assorted demons of his own creation, as well as more classical monsters like the centaurs. However, the other monsters do not play as large a role as the ones mentioned above. Dante does an excellent job of incorporating classical monsters into his poem. They not only serve to allude to his knowledge of classical literature but he also perfectly incorporates them so that they are doing essentially the same job in both his work and in their respective myths. The monsters are clearly used, not to strike fear into the reader, although they do demonstrate the horror of hell. They are most likely used to more clearly elaborate the situations that they are put in, such as to directly reflect the sinners they are in contact with. Dante effectively utilizes the different traits of the monsters he uses and they serve to make his poem more successful.

Finding Investigative Essay Samples

Finding Investigative Essay SamplesInvestigative essays help you demonstrate your research skills and write about a topic that is close to your heart. To give the reader a good feeling of what you might be going through or how you would handle a situation, try following investigative essay samples. The examples in this article are based on real-life scenarios, but if you stick with the sample, the essay will serve as a good guideline for your own work.Writers often have some free time to devote to writing. Writing articles and research is not only time consuming, but it can also be frustrating when you come up empty-handed. If you've had problems with writing a successful article, or you have some time on your hands to indulge yourself in some leisurely writing, take advantage of this time to find some investigative essay samples that you can copy. These samples are often included in a book of high quality research papers, which are useful for an investigative essay. You should also consider paying for some of the investigative essay samples.You might need to focus on original content, since the company offering the investigative essays has already done most of the work for you. Most companies have these content management systems in place, which allow them to manage a huge database. You might just find the research paper or research reports you're looking for, provided that you browse through enough companies' catalogs.If you want to take this approach, just do a simple search for a phrase like 'original research content'. You should find some sites that offer information, such as: research papers, stories, news, and many others. Most websites offer original content as well, so just search for it in the search engines.Some writers are uncertain about whether their writing can be published without sacrificing their personal background. To solve this problem, try looking at some article examples or research essay samples that portray what they did, and then comp are them to their current writing.A writer might find that a change in the style and format of their writing has been required. Some pieces may appear overly formal. This style could be changed to something more casual and more creative. Try following investigative essay samples that are more personal, or use the simpler writing styles that other writers follow.Whether you are doing a research paper or a business research paper, you might be unsure about whether you are going to be writing an investigative essay. So, before writing, look at some examples of investigative essays, and then spend some time reflecting on the information they provide. Follow the same process for researching, you should be able to get a good idea of the kinds of information you are likely to be asked to supply.When you are trying to develop your own writing style, it is helpful to read some original research papers, because this will help you get a feel for what types of things people will ask you to writ e about and why. You can also use your own research paper to help you find some investigative essay samples.